This is a different take on “cause marketing” – similar to nonprofit marketing but more frequently employed by corporations that are for-profit, using a cause as a method of communicating. This marketing blogger decided to illustrate the importance of split testing a campaign (A/B testing). To begin with, the results were impressive: thes experiment improved the homless man’s earnings by over 100% over several days.

The blogger began his analysis of the homeless man’s campaign by noticing that his signage was in need of an overhaul. It was brown cardboard and largely featured “Hi, I’m Keith” with a number of other details too small to read in passing. In addition, the sign had no major call to action.

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Arts Riverside is being developed as a community portal for the Riverside area of California. The site will provide information and details for all of the local events, artists and community of art within Riverside. PNC is currently working with the organization to develop a full marketing strategy including identity, branding, ongoing strategy, deployment and promotional schedule. The site will include the extensive use of video and a built in wiki.