Social media platforms like Facebook, YouTube, and Twitter are fundamentally changing the way businesses and consumers behave. In Socialnomics, Erik Qualman offers a look at the impact of social media on business to reveal what the future holds and how businesses can best take advantage of it.

Enchantment by Guy Kawasaki Listen to the podcast now: Book Summary: Apple’s former chief evangelist leads businessfolk down the path to enchantment. The author, a modern-day Dale Carnegie, offers explanations on how to wield the most influence in the digital age: Push Technologies like presentations, e-mails and Twitter are discussed as active means of enchanting others, while Pull Technologies like Facebook, YouTube and LinkedIn passively draw them in. The author’s suggestions for achieving likeability and trustworthiness, as well as overcoming resistance, are thoroughly explained and can easily translate from the workplace to the real world. Our Cocktail Party Statements: Aaron: How to win friends and influence people, 2.0 Phil: Dale Carnegie, updated Karin: Strategy for building something bigger & winning hearts and minds   Our Cocktail Party Index: What’s this? Explanation of the CPI. Share and Enjoy:

Apple's former chief evangelist leads businessfolk down the path to enchantment. The author, a modern-day Dale Carnegie, offers explanations on how to wield the most influence in the digital age.

David Brooks has written an absolutely fascinating book about how we form our emotions and character. In The Social Animal, he makes the recent revolution in neuroscience understandable, and he applies it to those things we have the most trouble knowing how to teach.

Empowered by Josh Bernoff Listen to the podcast now: Book Summary: Empowered – explains how to transform your company by unleashing the mighty force of these HEROes. Like John Bernier and Ben Hedrington at Best Buy, who built an army of 2,500 tweeting employees to reach out to customers online. Or Ross Inglis, who tapped into Internet computing resources to open an entirely new customer channel for Thomson Reuters. Or John Stadick, who equipped 600 sales staff with iPhones and boosted profits at his construction rental company. Key Points/Chapters: Our Cocktail Party Statements: Aaron: Karin: Unleash your employees to empower your fans Phil: Opinions, like assholes, everybody’s got one Our Cocktail Party Index: What’s this? Explanation of the CPI. Share and Enjoy:

Duct Tape Marketing by John Jantsch Listen to the podcast now: Show Notes: Description from Amazon.com: Duct Tape Marketing is the small business marketing road map – A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses. Key Points/Chapters: Our Cocktail Party Statements: Aaron: Have a great product, know and reach your audience and track your success Karin: Actionable marketing for small businesses. Phil: Simple marketing for simple people. Share and Enjoy: