Why We Buy by Paco Underhill Listen to the podcast now: Book Summary: Why We Buy – Revolutionary retail guru Paco Underhill provides a witty bestselling book on our ever-evolving consumer culture — full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets. New! Watch the video of our show: Key Points/Chapters: Our Cocktail Party Statements: Aaron: Karin: Phil: Our Cocktail Party Index: What’s this? Explanation of the CPI. Share and Enjoy:

Freakonomics argues that many apparent mysteries of everyday life don't need to be so mysterious: they could be illuminated and made even more fascinating by asking the right questions and drawing connections.

Duct Tape Marketing by John Jantsch Listen to the podcast now: Show Notes: Description from Amazon.com: Duct Tape Marketing is the small business marketing road map – A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses. Key Points/Chapters: Our Cocktail Party Statements: Aaron: Have a great product, know and reach your audience and track your success Karin: Actionable marketing for small businesses. Phil: Simple marketing for simple people. Share and Enjoy:

The Brand Gap provides an excellent resource of how to gap the distance between the creative and the analytical and prove the value and necessity of developing and fostering a brand. Neumeier reminds us that the ultimate moment of truth for all brands is the customer experience.

This week was the first time I have taught for a Chamber of Commerce crowd. Riverside has weekly “Business in Action” meetings where the Chamber arranges for other members to come in and speak on topics of their expertise. Being a board member for the Public Relations Society of America (IE Chapter) and the Riverside Chamber, I was asked to come and speak on a topic. “Web 2.0: Why is far more important than how” was the title of my 20-minute talk.

In the room were around 30 people. A few young faces dotted the crowd dominated with those 40 and over.

The meeting started with introductions. Each person stood up, introduced themselves, and answered the question: “What is web 2.0?”

Probably 80% of the crowd had no idea what web 2.0 was and didn’t even try. Those that did talked about things like interaction and technology. That’s a good ratio considering I belong to several marketing-specific organizations and I am still floored at the lack of acceptance and understanding of technology and change in the industry.

From the introductions, I knew there would be one issue. An architect in the back of the room when answering the introduction question quite boldly stated: “I have real job. I don’t have time for web 2.0.”

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Our 10th episode with an interview with Professor Imran Currim. In our brief conversation we talked about the world of marketing, how things have changed, projects that he is currently working on and more. This was a very special episode - don't miss it!