Riverside Independent Film House

Posted March 29th, 2010 in projects by pnckarin


Riverside Independent Film House

PNC is working with the Film House to develop an overall Branding Strategy. Aaron currently sits on the advisory board and will be working with the PNC team to develop an event to launch the Culver Center for the Arts.  The space is located in downtown Riverside and will feature numerous spaces inside including an 80 seat filming room and a dance studio. More details coming soon.

CPS New Episode: The Black Swan

Posted March 16th, 2010 in the firm by pnckarin

The podcast covers the book The Black Swan, which is a different look at business. It talks about predicting the future. Forecasting is not just at the heart of Wall Street, but it’s something each of us does every time we make an insurance payment or strap on a seat belt.

Subscribe to and download the podcast at iTunes.com. For show notes and more information on the authors of Cocktail Party Statement, visit cocktailpartystatement.com.

CPS New Episode: Good to Great and How the Mighty Fall

Posted February 8th, 2010 in the firm by pnckarin

In this unique episode, the team take on TWO business books by the same author, Jim Collins. Good to Great and How the Mighty Fall (the update, which considers the recent downfall of some of the “great” companies).

Subscribe to and download the podcast at iTunes.com. For show notes and more information on the authors of Cocktail Party Statement, visit cocktailpartystatement.com.

Arts Riverside

Posted January 19th, 2010 in projects by pnckarin


Arts Riverside is being developed as a community portal for the Riverside area of California. The site will provide information and details for all of the local events, artists and community of art within Riverside. PNC is currently working with the organization to develop a full marketing strategy including identity, branding, ongoing strategy, deployment and promotional schedule. The site will include the extensive use of video and a built in wiki.

CPS New Episode: Groundswell

Posted November 3rd, 2009 in the firm by pnckarin

In this week’s book review Karin Conroy, Phil Palisoul, and Aaron Norris dissect the popular web 2.0 and strategy book, The Groundswell, by Josh Bernoff and Charlene Li on The Cocktail Party Statement.

Subscribe to and download the podcast at iTunes.com. For show notes and more information on the authors of Cocktail Party Statement, visit cocktailpartystatement.com.

CPS New Episode: Tribes

Posted October 28th, 2009 in the firm by pnckarin

This episode’s book review is about Tribes by Seth Godin which argues that smart innovators find or assemble a movement of similarly minded individuals and get the tribe excited by a new product, service or message,

Subscribe to and download the podcast at iTunes.com. For show notes and more information on the authors of Cocktail Party Statement, visit cocktailpartystatement.com.