In a study done by ICOM, male gamers were the go to person by their friends and family on products from movies and TV, to restaurants and the latest electronic gadgets. A whopping 76.4% of respondents said they were the “go-to guy” when it came to the above products.
The study also reports that male gamers are more social than non-gamers, and therefore tend to go out to restaurtants/movies/etc. more than non-gamers which then translates to greater influence. In addition, a quarter of this group has also written online product reviews.
That adds up to a group with knowledge of products and services they are passionate about and an inherent interest in socialization—one recipe for trusted influencers.