Blue Ocean Strategy by Chan Kim & Renee Mauborgne Listen to the podcast now: Book Summary: Kim and Mauborgne’s blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike “red oceans,” which are well explored and crowded with competitors, “blue oceans” represent “untapped market space” and the “opportunity for highly profitable growth.”. They present the tools and frameworks they’ve developed specifically for the task of analyzing blue oceans. Our Cocktail Party Statements: Aaron: True strategy is not about engaging in a bloody competition but creating a new customer in uncharted territory Karin: Be different Phil: Avoid conflict at all costs Our Cocktail Party Index: What’s this? Explanation of the CPI. Share and Enjoy:

Our 10th episode with an interview with Professor Imran Currim. In our brief conversation we talked about the world of marketing, how things have changed, projects that he is currently working on and more. This was a very special episode - don't miss it!

This is a different take on “cause marketing” – similar to nonprofit marketing but more frequently employed by corporations that are for-profit, using a cause as a method of communicating. This marketing blogger decided to illustrate the importance of split testing a campaign (A/B testing). To begin with, the results were impressive: thes experiment improved the homless man’s earnings by over 100% over several days.

The blogger began his analysis of the homeless man’s campaign by noticing that his signage was in need of an overhaul. It was brown cardboard and largely featured “Hi, I’m Keith” with a number of other details too small to read in passing. In addition, the sign had no major call to action.

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This podcast reviews Outliers by Malcolm Gladwell which asks: why do some people succeed, living remarkably productive and impactful lives, while so many more never reach their potential? Examining the lives of outliers from Mozart to Bill Gates, Gladwell builds a convincing case for how successful people rise on a tide of advantages.

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Why do some people succeed while so many more never reach their potential? Examining the lives of outliers from Mozart to Bill Gates, he discusses how successful people rise on a tide of advantages including a lot of plain luck.

Cocktail Party Statement talks about Linchpin by Seth Godin in this episode. A linchpin, as Seth describes it, is somebody in an organization who is indispensable, who cannot be replaced—her role is just far too unique and valuable.