Digital marketing expert Mitch Joel unravels the use of timely case studies and fascinating stories, SIX PIXELS OF SEPARATION offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base.

Words That Work by Frank Luntz Listen to the podcast now: Book Summary: In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like “The Ten Rules of Successful Communication” and “The 21 Words and Phrases for the 21st Century,” he examines how choosing the right words is essential. Our Cocktail Party Statements: Aaron: The politician’s handbook. Phil: The words you use become you, and you become the words you use. Karin: It’s not what you say, it’s what people hear.   Our Cocktail Party Index: What’s this? Explanation of the CPI.   Share and Enjoy:

Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues.

One of our most controversial shows yet! The Goal is a gripping, fast-paced business novel about overcoming the barriers to making money. You will learn the fundamentals of identifying and solving the problems created by constraints, among other things.

Irrational behavior is a part of human nature, but as MIT professor Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion. Drawing on psychology and economics, behavioral economics can show us why cautious people make poor decisions.

We loved this one! Ariely argues that greater understanding of misunderstood forces (emotions, relativity and social norms) that influence our economic behavior brings a variety of opportunities for reexamining individual motivation, as well as economic and educational policy.