CPS New Episode: Groundswell

Posted November 3rd, 2009 in the firm by pnckarin

In this week’s book review Karin Conroy, Phil Palisoul, and Aaron Norris dissect the popular web 2.0 and strategy book, The Groundswell, by Josh Bernoff and Charlene Li on The Cocktail Party Statement.

Subscribe to and download the podcast at iTunes.com. For show notes and more information on the authors of Cocktail Party Statement, visit cocktailpartystatement.com.

CPS New Episode: Tribes

Posted October 28th, 2009 in the firm by pnckarin

This episode’s book review is about Tribes by Seth Godin which argues that smart innovators find or assemble a movement of similarly minded individuals and get the tribe excited by a new product, service or message,

Subscribe to and download the podcast at iTunes.com. For show notes and more information on the authors of Cocktail Party Statement, visit cocktailpartystatement.com.

CPS New Episode: Trust Agents

Posted October 14th, 2009 in the firm by pnckarin

This inaugural episode of Cocktail Party Statement (presented by PNC) book is Trust Agents by Chris Brogan. This book talks about what’s going on in all of the social media and how to be positioned in the right places and use all the social media tools to get you to where you want to be.

Subscribe to and download the podcast at iTunes.com. For show notes and more information on the authors of Cocktail Party Statement, visit cocktailpartystatement.com.

For Immediate Release: #8008 Launched

Posted August 27th, 2009 in the firm by Karin

MI3 Marketing Launches #8008 Campaign to Help Raise Money for Susan G. Komen Orange County Race for the Cure

Campaign uses viral social media tools to raise awareness, money and promote OC Komen Walk on September 27th, 2009


Orange County, CA – August 27th, 2009 – MI3 Marketing launched an aggressive social media campaign today to raise money and promote the OC Komen Walk for the Cure on September 27th in Newport Beach, CA. Using the viral tools such as Facebook and Twitter,  MI3 Marketing is randomly awarding prize packages to individuals that Tweet #8008 to raise awareness for the walk. The #8008 Campaign uses a little humor to help spread the word. Continue Reading »

#8008 Campaign

Posted August 23rd, 2009 in the firm by Karin

8008smYou’ve reached the information page for the #8008 campaign - our underground social media plan to raise money for the OC Komen Walk for the Cure in Newport Beach coming up September 27th.

Participating is easy and should make fundraising more fun and easier for you hardcore Facebook and Twitter fans.

You even have the chance to be entered into a weekly contest with a prize each week of a basket of 8 bottles of Michel-Schlumberger Cabernet Sauvignon valued at $320!

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#8008 Campaign Rules

Posted August 23rd, 2009 in the firm by Karin

Fundraiser How-To:

Paste the following text on your personal OC Komen fundraising Page:

You found me! And hopefully you can help me out. I’m raising money for my breast cancer walk coming up September 27th.  For every $125 I raise, I help provide a mammogram for a woman in need. You literally can help save the 8008s! If you’re still confused about 8008 – think back to 6th grade with a calculator. 8008 = BOOB! Let’s work together to save the 8008s!

Continue Reading »