Social media platforms like Facebook, YouTube, and Twitter are fundamentally changing the way businesses and consumers behave. In Socialnomics, Erik Qualman offers a look at the impact of social media on business to reveal what the future holds and how businesses can best take advantage of it.

Enchantment by Guy Kawasaki Listen to the podcast now: Book Summary: Apple’s former chief evangelist leads businessfolk down the path to enchantment. The author, a modern-day Dale Carnegie, offers explanations on how to wield the most influence in the digital age: Push Technologies like presentations, e-mails and Twitter are discussed as active means of enchanting others, while Pull Technologies like Facebook, YouTube and LinkedIn passively draw them in. The author’s suggestions for achieving likeability and trustworthiness, as well as overcoming resistance, are thoroughly explained and can easily translate from the workplace to the real world. Our Cocktail Party Statements: Aaron: How to win friends and influence people, 2.0 Phil: Dale Carnegie, updated Karin: Strategy for building something bigger & winning hearts and minds   Our Cocktail Party Index: What’s this? Explanation of the CPI. Share and Enjoy:

Apple's former chief evangelist leads businessfolk down the path to enchantment. The author, a modern-day Dale Carnegie, offers explanations on how to wield the most influence in the digital age.

Naisbitt collaborates with his wife and turns his focus to our competitor to the east. Why has China succeeded while many democratically governed states have failed to make economic progress?

Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling.

Fortune at the Bottom of the Pyramid by C K Prahlad Listen to the podcast now: Book Summary: Five years ago, C.K. Prahalad’s The Fortune at the Bottom of the Pyramid showed companies how they could reignite profits and growth by serving the world’s five billion poorest people. Hundreds of firms have successfully taken that path–building large, profitable businesses that are reducing poverty and eliminating human misery at the same time. Now, Prahalad has updated his extraordinary book to reflect the lessons of the past five years: business-building strategies, techniques, and innovations proven to work in emerging markets. The fortune at the bottom of the pyramid: doing well by doing good or doing good by doing well! Our Cocktail Party Statements: Aaron:  Innovation & entrepreneurship Karin: Fighting poverty with profits Phil: Solution is not traditional aid but entrepreneurship Our Cocktail Party Index: What’s this? Explanation of the CPI. Share and Enjoy: