Riverside Independent Film House
PNC is working with the Film House to develop an overall Branding Strategy. Aaron currently sits on the advisory board and will be working with the PNC team to develop an event to launch the Culver Center for the Arts. The space is located in downtown Riverside and will feature numerous spaces inside including an 80 seat filming room and a dance studio. More details coming soon.
The Pick Group is a “network of career-minded individuals that offer professional, social, and civic opportunities to help cultivate the future leaders of Riverside.”
PNC is working with the group to help develop their marketing strategy for engaging key members within the community. They will be deploying their unique Branding Workshop to the group in May as well as help with general marketing and communications strategies within this up and coming association.
Arts Riverside is being developed as a community portal for the Riverside area of California. The site will provide information and details for all of the local events, artists and community of art within Riverside. PNC is currently working with the organization to develop a full marketing strategy including identity, branding, ongoing strategy, deployment and promotional schedule. The site will include the extensive use of video and a built in wiki.
Thousands of business books are published every year – too many for any reader to sift through single-handedly. Cocktail Party Statement is made up of 3 MBAs who disect the findings of business books and summarize them so you can make a statement at a cocktail party like a pro. They have chosen the best of the best – the ones that deliver the biggest payoff for today’s busy readers. Their book synopsis is chronicled in their radio show.
Subscribe to and download the podcast at iTunes.com.
Keep up to date with the news of each podcast release.
For show notes and more information on the authors of Cocktail Party Statement, visit cocktailpartystatement.com.
Strategy 8008
#8008 campaign asks fundraisers, their friends, colleagues, and family to tweet and use their social networking status and name to create buzz about….you got it, boobs (“8008″ on a calculator). More specifically, it asks fundraisers to use these tools to get their network to ask, “What is that?” “Why did you change your name? (in Facebook)” “What are you up to now?” “What does 8008 mean and why are you trying to reach 125?”
Ultimately, it’s about creating conversation, curiosity, and buzz. All in an effort to raise more money for the walk taking place September 27th.
Komen will see how this works because of the unusual dollar amounts. The goal is for this to get somewhat sticky and create questions, comments, and hopefully a few nostalgic laughs.
We understand this is a little unconventional. Most viral things are.
Follow the 30 day progress of the campaign through the custom Twitter hash: #8008.
Our in-depth Case Study evaluates this entire campaign, our challenges and results.
