We’ll be broadcasting live on uStream! You can login using your Facebook and Twitter account and be part of the conversation. Yes, we’ll still be posting on iTunes after the show. But, this is your chance to join us and participate.

When
September 7th, 8pm PST
Online LIVE via uStream
http://www.ustream.tv/channel/cocktail-party-statement

The Book

Freakonomics by Steven D. Levitt and Stephen J. Dubner
(Read the book before the webcast to get the most out of the evening or pop in to watch and listen to our overview and review)

Never listened to the Cocktail Party Statement before? Join three MBAs discussing and reviewing some of the most popular marketing and business books. And now, you can take part in the action by also reading and engaging with Karin, Phil, and Aaron during the live taping. Keep an eye on the website and check out the number of ways to stay connected with us below.

Connect with PNC Ltd:
www.cocktailpartystatement.com

For the first time ever, the Cocktail Party Statement is going LIVE with uStream. Come to cocktail hour as Karin, Phil, and Aaron dive into one of the most controversial books on economics, Freakonomics.

This week was the first time I have taught for a Chamber of Commerce crowd. Riverside has weekly “Business in Action” meetings where the Chamber arranges for other members to come in and speak on topics of their expertise. Being a board member for the Public Relations Society of America (IE Chapter) and the Riverside Chamber, I was asked to come and speak on a topic. “Web 2.0: Why is far more important than how” was the title of my 20-minute talk.

In the room were around 30 people. A few young faces dotted the crowd dominated with those 40 and over.

The meeting started with introductions. Each person stood up, introduced themselves, and answered the question: “What is web 2.0?”

Probably 80% of the crowd had no idea what web 2.0 was and didn’t even try. Those that did talked about things like interaction and technology. That’s a good ratio considering I belong to several marketing-specific organizations and I am still floored at the lack of acceptance and understanding of technology and change in the industry.

From the introductions, I knew there would be one issue. An architect in the back of the room when answering the introduction question quite boldly stated: “I have real job. I don’t have time for web 2.0.”

Continue Reading »

This is a different take on “cause marketing” – similar to nonprofit marketing but more frequently employed by corporations that are for-profit, using a cause as a method of communicating. This marketing blogger decided to illustrate the importance of split testing a campaign (A/B testing). To begin with, the results were impressive: thes experiment improved the homless man’s earnings by over 100% over several days.

The blogger began his analysis of the homeless man’s campaign by noticing that his signage was in need of an overhaul. It was brown cardboard and largely featured “Hi, I’m Keith” with a number of other details too small to read in passing. In addition, the sign had no major call to action.

Continue Reading »

MI3 Marketing is excited to announce our newest project: underground social media campaign for the Orange County Affiliate of the Susan G. Komen Foundation. Read more about it here.