Empowered by Josh Bernoff Listen to the podcast now: Book Summary: Empowered – explains how to transform your company by unleashing the mighty force of these HEROes. Like John Bernier and Ben Hedrington at Best Buy, who built an army of 2,500 tweeting employees to reach out to customers online. Or Ross Inglis, who tapped into Internet computing resources to open an entirely new customer channel for Thomson Reuters. Or John Stadick, who equipped 600 sales staff with iPhones and boosted profits at his construction rental company. Key Points/Chapters: Our Cocktail Party Statements: Aaron: Karin: Unleash your employees to empower your fans Phil: Opinions, like assholes, everybody’s got one Our Cocktail Party Index: What’s this? Explanation of the CPI. Share and Enjoy:

Why We Buy by Paco Underhill Listen to the podcast now: Book Summary: Why We Buy – Revolutionary retail guru Paco Underhill provides a witty bestselling book on our ever-evolving consumer culture — full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets. New! Watch the video of our show: Key Points/Chapters: Our Cocktail Party Statements: Aaron: Karin: Phil: Our Cocktail Party Index: What’s this? Explanation of the CPI. Share and Enjoy:

Duct Tape Marketing by John Jantsch Listen to the podcast now: Show Notes: Description from Amazon.com: Duct Tape Marketing is the small business marketing road map – A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses. Key Points/Chapters: Our Cocktail Party Statements: Aaron: Have a great product, know and reach your audience and track your success Karin: Actionable marketing for small businesses. Phil: Simple marketing for simple people. Share and Enjoy:

The Groundswell is one of the most influential books regarding marketing in the world of web 2.0. The Groundswell offers tremendous insight into the "why to" with a focus on relationships instead of the technologies.

This episode's book is Tribes by Seth Godin which argues that smart innovators find or assemble a movement of similarly minded individuals and get the tribe excited by a new product, service or message,

This inagural episode's book is Trust Agents by Chris Brogan. This book talks about what's going on in all of the social media and how to be positioned in the right places and use all the social media tools to get you to where you want to be.