Apple's former chief evangelist leads businessfolk down the path to enchantment. The author, a modern-day Dale Carnegie, offers explanations on how to wield the most influence in the digital age.

Enchantment by Guy Kawasaki Listen to the podcast now: Book Summary: Apple’s former chief evangelist leads businessfolk down the path to enchantment. The author, a modern-day Dale Carnegie, offers explanations on how to wield the most influence in the digital age: Push Technologies like presentations, e-mails and Twitter are discussed as active means of enchanting others, while Pull Technologies like Facebook, YouTube and LinkedIn passively draw them in. The author’s suggestions for achieving likeability and trustworthiness, as well as overcoming resistance, are thoroughly explained and can easily translate from the workplace to the real world. Our Cocktail Party Statements: Aaron: How to win friends and influence people, 2.0 Phil: Dale Carnegie, updated Karin: Strategy for building something bigger & winning hearts and minds   Our Cocktail Party Index: What’s this? Explanation of the CPI. Share and Enjoy:

We’ve got a new Facebook page and would love it if you would like us! How about it? Share and Enjoy:

We are so excited to let you know that Cocktail Party Statement has recently been honored with awards! Gold Hermes In May, 2011 it was announced that we won a Gold Hermes (pronounced air-mezzzz) award out of over 4400 entries! Hermes Creative Awards recognizes outstanding work of marketing and communication professionals. Gold Communicator In June, 2011 we won another award! Award of Excellence in the Audio category of the Communicator Awards! Share and Enjoy:

David Brooks has written an absolutely fascinating book about how we form our emotions and character. In The Social Animal, he makes the recent revolution in neuroscience understandable, and he applies it to those things we have the most trouble knowing how to teach.

Thomas L. Friedman’s phenomenal number-one bestseller The World Is Flat has helped millions of readers to see the world in a new way. In his new book, Friedman takes a fresh and provocative look at two of the biggest challenges we face today: the economy and the environment.