In a study done by ICOM, male gamers were the go to person by their friends and family on products from movies and TV, to restaurants and the latest electronic gadgets. A whopping 76.4% of respondents said they were the “go-to guy” when it came to the above products.
The study also reports that male gamers are more social than non-gamers, and therefore tend to go out to restaurtants/movies/etc. more than non-gamers which then translates to greater influence. In addition, a quarter of this group has also written online product reviews.
That adds up to a group with knowledge of products and services they are passionate about and an inherent interest in socialization—one recipe for trusted influencers.

This week was the first time I have taught for a Chamber of Commerce crowd. Riverside has weekly “Business in Action” meetings where the Chamber arranges for other members to come in and speak on topics of their expertise. Being a board member for the Public Relations Society of America (IE Chapter) and the Riverside Chamber, I was asked to come and speak on a topic. “Web 2.0: Why is far more important than how” was the title of my 20-minute talk.
