services

Strategy, Media & Creative

The barriers between you and your consumer are growing exponentially.
We make sense of it all.

Branding

Your brand is your most valuable asset. A powerful brand evokes emotions, creates associations, and builds loyalty among your audiences in a way that goes beyond—and sometimes even defies—reason and conscious processes. Your brand should not only reflect your organization’s beliefs and values, it should capture your audience’s imagination and win their confidence in your mission.

We can help you promote and protect it. Our brand consulting services include:

• Brand assessment
• Positioning and differentiation
• Naming
• Logo and identity design
• Message development and messaging platforms
• Branding campaigns
• Brand management
• >>Read our Case Studies

Strategy

If a successful brand is the destination, strategy is your road map for getting there. To get from where you are to where you want to be, you need a map. PNC’s comprehensive, strategic marketing plans include customized strategies and tactics to help you navigate the bumpy terrain of competition, market fluctuations, and changing priorities.

We also create other essential planning tools to help you meet your marketing goals, including:

• Creative and technical briefs
• Brand assessments
• Needs analysis
• Market research
• Communications audits
• Best practices reviews
• User group segmentation
• Perceived customer value (PCV) studies
• Social media strategies
• Strategic advertising and media plans
• Strategic marketing plans
• >>Read our Case Studies

Communication

Successful branding goes beyond look and feel. It’s communicating the right message at the right time through the right channels. PNC creates integrated, cohesive brands that maintain their integrity across all media.

We communicate your brand via:

• Logo and identity design
• Graphic design
• Integrated marketing campaigns
• Print marketing collateral
• Annual reports
• Brochures and printed collateral
• Interactive marketing collateral
• Social media
• Online, radio, print, and TV advertising
• Website design and development
• Information architecture
• Web design
• Web development
• Internet marketing and public relations
• Organic search engine optimization (SEO)
• Pay per click
• Public relations
• Content development, copywriting, and editing
• >>Read our Case Studies