In a study done by ICOM, male gamers were the go to person by their friends and family on products from movies and TV, to restaurants and the latest electronic gadgets. A whopping 76.4% of respondents said they were the “go-to guy” when it came to the above products.
The study also reports that male gamers are more social than non-gamers, and therefore tend to go out to restaurtants/movies/etc. more than non-gamers which then translates to greater influence. In addition, a quarter of this group has also written online product reviews.
That adds up to a group with knowledge of products and services they are passionate about and an inherent interest in socialization—one recipe for trusted influencers.
This isn’t what South Park has taught me…In one of my favorite episodes ( http://www.southparkstudios.com/episodes/103797 ) they show what a real gamer looks like – the old antisocial fat guy who lives in his mother’s basement and plays WOW all day.
Cool article, though – who knew that gamers were such a wealth of demographic information?
HAHAHA It came as quite a surprise to me as well. Thanks for adding the “artist’s rendition” to the post!!!