Looking to create more buzz about your product, or deploy ads that drive traffic to your site?
Behavioral targeted ads outperformed run of network ads in a study done by the Network Advertising Initiative. In fact, behavioral targeted ads nearly doubled the performance, 6.8% to 2.8%.
From the study:
“Over the past several months, policy discussion around behaviorally targeted advertising has lacked a critical foundation, because there had never been an empirical assessment of the value of such advertising to ad networks, consumers, and publishers,” said Howard Beales, author of the report, in a statement.
“This study found that behaviorally targeted advertising is a critical component of ad network, publisher, and advertiser success,” he said. “Behaviorally targeted ads sell for twice the price and offer twice the effectiveness of normal run-of-network ads, significantly enhancing the advertising revenue engine driving the growth of the Internet.”